Archives for the 'advertising' Category
More on Mayfly Content
Thursday, February 1st, 2007
Ars Technica, Battelle’s Searchblog, TechCrunch, GigaOm, and Techdirt have all weighed in on Yahoo’s “brand universes” — a topic that I touched on back in November as The Internet called: it wants its pageviews back. Other than my (well, PaidContent’s) two-month jump on the story, the big news here is the reading of this move. [...]
Clever Title About Communication and Advertising
Thursday, December 28th, 2006
An interesting convergence of press in the past couple of days. Yesterday, the Wall Street Journal (and a number of other outlets) noted that Microsoft is getting more interested in behavioral targeting: Here’s how it works: If someone types in “compare car prices” on Live Search, Microsoft’s computers note that the person is probably considering [...]
Blaming the Messenger: Brand Presence in Explicitly Social Software
Monday, December 11th, 2006
The link is a little dated now, but (via the Social Customer Manifesto) I just came across Wade Roush’s Technology Review piece: Fakesters – On MySpace, you can be friends with Burger King. This is social networking? Raush notes: What’s sad about MySpace, though, is that the large supply of fake “friends,” together with the [...]
The Internet called: it wants its pageviews back
Wednesday, November 29th, 2006
Over the last couple of days, PaidContent has noted that both MTV and Yahoo have announced oddly similar-sounding projects. MTV plans to release at least 20 “hyper-programmed experiences” (that’s small, themed, targeted Web sites to you and me), and Yahoo will be building about 100 “brand universes” around specific products or properties (that’s small, themed, [...]
Zune: welcome to the gamble
Tuesday, November 28th, 2006
Or, build it and they will…uh… Later: Slapped together thezunebox.com one night, after coming across a graphic that was absolutely perfect for the topic. Largely says what’s said here, but perhaps worth a look. Because there hasn’t been enough written about the Zune over the last couple of weeks, I’ll do my part with a [...]
Lunchtime Musings: what Doc Searls (still) wants…
Monday, October 9th, 2006
Doc Searls’ latest post on what he’s calling “Vendor Relationship Management” (VRM) is getting a fair bit of attention. [Yes, pun intended, attention geeks.] This is something that he and others, including me, have been thinking about for a while. Back in 2004, when Doc was looking for a minidisc transcribing machine, I made a [...]
Not as good as the MS/iPod packaging video, but…
Thursday, September 21st, 2006
I’m pro-mac, but this is really good. Watch all the way through:
Thesis, Antithesis: Amazon Makes Intelligent Use of Email
Tuesday, January 18th, 2005
Shortly after trashing eBay for their sad little email personalization efforts in a recent post, I received an email from Amazon. The start of that email is reproduced below: Dear Amazon.com Customer, We’ve noticed that customers who have purchased “Svefn-G-Englar” by Sigur Rós also purchased the work of M83. For this reason, you might like [...]
Personalizing, My Ass
Monday, January 17th, 2005
No, not this sort of thing — note the position of the comma in the title, please. Advertisers love the word “personalization,” particularly in the context of online advertising where everything is handled by machines — often tied to a database of information about the individual being targeted — and the costs of personalization are [...]
What Doc Searls Wants
Saturday, July 3rd, 2004
Doc Searls wants a minidisc transcribing machine. Of course, he also wants to do some insightful griping, so it’s worth checking out the entire post. He believes that “[w]hen the revolution is over, the only kind of advertising that survives will be the kind customers want. And when it comes, it will bear zero resemblance [...]
