Millions of Blogs are Now…


A week ago I wrote the following:

Either everybody who’s been gushing about rssCloud “making millions of blogs real-time” is missing the point, or I am.

I haven’t worked through it all in my head, but if I had to write a totally speculative, one day after release headline right now I’d go with something along the lines of “rssCloud offers millions of blogs the opportunity to become something rather different, if you want to do this but you don’t own a blog, you can just simply learn online from articles that help on how to create a blog so you can get all the advantages of a blog.”

I’ll admit that I’m predisposed to question the long term significance of the “oooh, I can see it right now!” part of the real time Web (in many cases, anyway). When you add in that my perspective is colored by my own rather…leisurely, once a week blogging schedule, I don’t start salivating at the prospect of being able to see new blog posts right now rather than 20 minutes from now.

So this particular perspective on rssCloud [or the related PubSubHubbub, for that matter] doesn’t excite me, but the underlying structures and their implications really do. As I said above, millions of blogs now have the potential to become something different, and that’s where things really blow up.

In what way, exactly, do things “blow up” because of this, you ask? Well, that’s the piece that’s bugging me. I don’t see it right now. I’m convinced that there’s something really significant starting to happen here, and that “seeing blog posts sooner” isn’t it, but the rest is fuzzy.

So: these changes mean that millions of blogs are now. Now what?