Amazon: third time, no charm
February 28th, 2008
Oh, my. After enthusiastically endorsing Amazon’s data-driven email segmentation practices not once but twice, the third time turns out to not be the charm at all. Here’s what I just received:
Let’s call out the operative paragraph:
As someone who has shopped for electronics at Amazon.com, you might be interested in the Archos DVR Station Gen 5, which lets you record TV shows directly onto your Archos player.
Uh-huh. So since I’ve “shopped for” electronics (a phrase that lends weight to my suspicion that I’ve never actually purchased any electronics from Amazon, but rather just browsed some pages), I might be interested in an Archos DVR. An Archos DVR that will let me record TV shows directly onto my Archos player. That being the Archos player that I borrowed from my imaginary friend, I suppose. Oh, wait, I get it — I’m supposed to buy both an Archos DVR and an Archos player. Because I’ve shopped for electronics. Right.
New hire in the marketing department, Amazon?
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