That’s what NBC’s Jeff Gaspin has to say on the network’s efforts to offer a compelling video download service after thumbing its nose at iTunes. From the NY Times article:
Under the new NBC service, called NBC Direct, consumers will be able to download, for no fee, NBC programs like “Heroes,” “The Office” and “The Tonight Show With Jay Leno” on the night that they are broadcast and keep them for seven days. They would also be able to subscribe to shows, guaranteeing delivery each week.
But the files, which would be downloaded overnight to home computers, would contain commercials that viewers would not be able to skip through. And the file would not be transferable to a disk or to another computer.
The files would degrade after the seven-day period and be unwatchable. “Kind of like ‘Mission: Impossible,’ only I don’t think there would be any explosion and smoke,” Mr. Gaspin said.
Seriously. This is NBC’s answer. Since you may have already seen the Times article, I’ll give you a bonus for reading seamonkeyrodeo…I have exclusive access to a leaked copy of a resolution that NBC is trying to put through in the state of California. Enjoy:
WHEREAS customers have in the past proved so very receptive to digital “time bomb” content that they can use only for a limited period of time; and
WHEREAS customers have in the past proved so very receptive to network efforts to mandate the viewing of commercials; and
WHEREAS customers have in the past proved so very receptive to digital content that they can only access when, where, and how the network deems such access appropriate; and
WHEREAS Digital Rights Management software has in the past proved so very effective in enforcing the usage limitations recited above, and such DRM is never, ever broken within a short period of time; therefore
BE IT RESOLVED that it is hereby declared that NBC will offer the download service known as “NBC Direct” to its customers, and that October 2007 be declared “NBC Direct Month;” and
IT IS FURTHER RESOLVED that NBC expects overwhelmingly positive response.