Inside Sony’s “ringle” decision-making process
September 10th, 2007
Reuters article: Music industry betting on ‘ringle’ format
As the recording industry wakes up from its summer slumber and starts thinking about what will motivate the consumer for the holiday selling season, the major labels are getting ready to launch the “ringle,” which combines the mostly defunct single format with ringtones.
Each ringle is expected to contain three songs — one hit and maybe one remix and an older track — and one ringtone, on a CD with a slip-sleeve cover. The idea is that if consumers in the digital age can download any tracks they want individually, why not let them buy singles in the store as well? It also enables stores to get involved in the ringtone phenomenon.
