I hope and trust that this will be my last Zune post for quite some time, but as I’ve just run across the perfect summary of the Zune launch I had to share. It comes from a USA Today article with the charitable title “While not a splash, Zune makes positive debut.” From the article:
“For a new brand that received limited to mixed reviews, and which is incompatible with the leading music store (Apple’s iTunes,) as well as other music stores, it was a good launch,” says Ross Rubin, an NPD analyst.
Um, right — you couldn’t fit a couple more qualifiers in there? You’ve been hanging out with Andrew Ross Sorkin, haven’t you, Mr. Rubin?