Micro Persuasion: Institutional Power Declining, Forrester Says


Steve Rubel’s post on a new Forrester Research report. Very interesting, but “institutional power declining” seems to me like a debateable take-away. Check the logos in The Many forms Of Social Computing and consider how many of them either are Institutions or have been acquired by Institutions within the last year or two.

I’d propose something like “institutions realizing that they need to change the way that they exercise their power.” Hmmmm…maybe it’d actually be more accurate to suggest that a lot of people are sitting down, pulling out their dictionaries, and spending some time thinking about the simiarities, differences, and overlap between power, influence, and authority.

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