MediaPost Makes Bold Suggestions for Email Marketing

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Pointer to a MediaPost column that discusses the “seductive attraction” of madness like the endless “best day to send email” discussions, and why one-size-fits-all approaches are generally weak.

Nice to see this point aired again, and yes, yes, yes: there is no “one true day” for email marketing…and while we’re at it, one-size-fits-all sucks as an approach to targeting, too.